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One of the best-kept secrets of the European independent music community, Wobbly Music occupies an interesting marketing niche that is consistently overlooked (and underrated). The major-label consortiums often relegate the “over 30” music consumer demographic to the hell that is ‘classic rock’ and all the other attendant schmaltz that goes with it. All the while denying artists who would be perfectly marketable (and highly salable) due to the dynamic resonance of consumer/artist identification that comes with this demographic. Label-founder and CEO Lynn Monk seems to have hit on a winning strategy that simultaneously bridges the gap between art and commerce, without losing control of the subtleties of either.

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