reprise records

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Reprise Records is an American record label, founded in 1960 by Frank Sinatra, which is owned by Warner Music Group, and operated through Warner Bros. Records.

Reprise was formed in 1960[1] by Frank Sinatra in order to allow more artistic freedom for his own recordings. Hence, he garnered the nickname “The Chairman of the Board.”[2] Having left Capitol/EMI and, after trying to buy Norman Granz’s Verve Records, the first album Sinatra released on Reprise was Ring-A-Ding-Ding. Fellow Rat Pack members Dean Martin and Sammy Davis Jr. also moved to the label. Stand-up comedian Redd Foxx also recorded for the label during its fledgling years. As CEO of Reprise, Frank Sinatra recruited a host of his cronies for the fledgling label. The original roster from 1961 to 63 included such names as Bing Crosby, Jo Stafford, Rosemary Clooney and Esquivel. The label still issues any Sinatra work recorded while on the label and, after his death in 1998, it had great success with his greatest hits collections.

One of the label’s founding principles under Sinatra’s leadership was that each artist would have full creative freedom, and at some point complete ownership of their work; including publishing rights. This is the reason why recordings of early Reprise artists (Dean Martin, Jimi Hendrix, The Kinks, etc.) are (in most cases) currently distributed through other labels. In Martin’s case, his Reprise recordings were out of print for nearly 20 years before a deal was struck with Capitol Records.

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