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V2 Records is a record label which was started in 1996 by Richard Branson, four years after he sold Virgin Records to EMI. Over the years V2 acquired Junior Boy’s Own, Gee Street Records and Big Cat Records. The label also licenses many labels, such as Wichita, Luaka Bop, City Slang and Modular.

In 2006 Branson spun off the relatively unsuccessful V2 Records North America - the new owner is Sheridan Square Entertainment, who have merged V2 with their label Artemis. The new label is still “part of the Virgin group,” but its future relationship with Branson is unknown.

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