Tru Thoughts


27 shouts

Tru Thoughts is run by Robert Luis and Paul Jonas. The label has been around since 1999 (although we ran it from under Rob’s stairs!) and we attempt to release as much quality new music as we can. Below are some of the frequently asked questions. Thanks for your interest in our label, we appreciate all the support and hope to see you at the clubs and gigs.

Interview with Robert Luis, Label Boss and A&R, Winter 2006.
OK, let’s start with the obvious question – why is the label called Tru Thoughts?

I knew I wanted to have ‘Thoughts’ as part of the label name and just before I needed a name to release our first tune I saw Pete Rock’s ‘Tru Master’ 12” and that was it. It was also a name that fitted with the way I had decided I want to run a record label with putting priority on music and making the business work around the music (rather than the other way round).

What is your musical background?
I wanted to learn how to play the drums from about the age of 8 but we lived in a flat and my Mum couldn’t afford lessons let alone drums. To be honest I’m not sure I’d have been that good anyway but I think that led me to getting really into hip hop in the 80’s…Run DMC ‘Sucker MC’s’ changed my life! I was a massive hip hop fan and when a mate told me to check early Gilles Peterson and Norman Jay radio shows for the original samples it opened my mind musically to a lot of other music.

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  • JaneMmm

    самый любимый.

    December 2012
  • samheerey

    Grasscut have announced that they will be playing a big London show at the Shacklewell Arms on 20th June to celebrate the release of their new album "Unearth" ( coming out on Ninja Tune in July. Brainfeeder's new signing RYAT has just been added in support and she has just dropped her new album "Totem" ( on Brainfeeder. Sure to be an awesome night of incredible new music - Check out the event here

    June 2012
  • Djmook

    Hell yeah!

    June 2012
  • Zula_alive

    April 2011
  • bubba_ch

    holy shit, so many of the artist I just got to know are under the same label? I have to say you got quite something going here.

    September 2010
  • waxear

    A darn fine label full of organic sounds and breaks, not engaging in the loudness war which is a major reason to buy this label's releases!

    July 2010
  • kasa408

    I liked many artists without knowing that they were connected to one another under this label. They all make great music.

    April 2010
  • RakaRNA

    check out : - Great music!!!!! :)

    February 2010
  • wordfortreasure


    December 2009
  • thecp check this if you have time

    July 2009
  • ichel92

    quantic and nostalgia 77 are my personal favorites

    March 2009
  • condra


    March 2009
  • JHagman

    TT is such a fantastic label that constantly releases quality music. They are not afraid to release/sign someone or a band that is not exactly what they have done it the past. Branching out and and while still releasing quality ep's and lp's is paramount in this industry, and Tru Thoughts has truly accomplished this! Big ups from across the water! We are in dire need of a new Brtitish Invasion, that needs to be spearheaded by TT! All the best TT.

    February 2009
  • Boredwiththis

    love this label.

    January 2009
  • Snow_Badger

    Lovin' the work...

    October 2008
  • tkanno

    I love this label!! Great works<3

    August 2008
  • lemainwallace

    I love Tru Thoughts!!! ur artists are so cool, Quantic Alice Russell Nostalgia77 and many more quality music !!!! im sure u have changed my life! keep up with the good work.

    August 2008
  • rdanchev

    Quality stuff!

    August 2008
  • fteo

    I just love Tru Thoughts!!!! I love your compilations, your artists, everything!!!!!!

    June 2008
  • headandneck

    Come and visit the Head And Neck Sessions' profile. Recently signed to Dancing Turtle Records, the band have been compared to artists like the Cinematic Orchestra and Fourtet. We'd love to know what you think of the single,Flowes.

    September 2007
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