Toytronic

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LONDON BASED INDEPENDENT RECORD LABEL PROVIDING ELECTRONICA AT IT’S FINEST…

The Toytronic label was founded in 1998 by Martin Haidinger and Tony Douglas and at the time of the first release Chris Cunningham (now the current label owner) was working at Sister Ray records in Soho London. Chris was introduced to Martin and Tony by Jem Dodson, their connection at Sister Ray and he played a major part in the growth of Toytronic, acting as a mediator between the 3 guys and helping to start the music venture that makes the label what it is today.

The name Toytronic was originally thought up by Martin and comes from his love for toy gadgets and electronics’ Martin is also responsible for some of the label’s finest releases to date.

Tony initially set the foundation for the label as front man, personally hand delivering every copy of the first 4 releases to London’s local independent record stores and organizing distribution with Metropolis Record Distribution.

Prior to the release of toy5 Jem secured a distribution deal with Southern Record Distribution, which brought about the biggest change for the label, accelerating growth to such a point where the demand for Toytronic releases could not be met. Until this point Chris had played no more of a role in the label other than a devoted fan and friend of Martin and offered to help out with funding to keep things on track.

By the year 2000 Toytronic was becoming a household name for quality electronica finding it’s name quoted along side labels like Warp Records, Skam and Rephlex.
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