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It all started with The End of Fame, a six-minute thing with a rusty piano and a guitar sounding like a lovesick whale in the depths of the ocean. Try making a ring-tone out of this you bastards, we said.

So there was Service: free zone, pop lab. Parties were shuffled, mostly behind concrete walls. With no particular ambition, but with a strange confidence, some kind of culture was created and disorganized. Actions were taken, spontaneously but in a certain direction. And Service rapidly developed into the leading designer behind Swedish pop in the early 21:st century.

Service is a permanent vacation, catalog its only luggage.

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  • newtonehooke

    it's really weird finding a page with nearly 7 million scrobbles and no shouts

    May 2012
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