SRC Records / Universal Records


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src records (Street Records Corporation) is an American record label created by former LOUD RECORDS CEO Steve Rifkind. It is a subsidiary of the Universal Music Group and is distributed through Universal Records.

src records was founded by Steve Rifkind in 2002, the same year that he was ousted from his CEO position from LOUD RECORDS. He would form the label and sign an exclusive distribution deal with Universal Records. The label was much like LOUD RECORDS, a and R&B label. The first move with the label was signing David Banner, a rapper from Jackson, Mississippi. With Banner as their flagship artist, SRC soared to great heights behind his 2003 debut. The label was instantly hailed as the second-coming of Interscope Records, due to the obvious similarities. The hit single “Like A Pimp,” would make the label a household name within the community. During the year of 2003, the label would hit paydirt after hearing tapes from Senegalese singer, Akon, who they would immediately sign to their label. In 2004, Adam Reed would release his multi-platinum debut album, Trouble. In early 2004, they signed a deal to distribute material from the rap supergroup, Terror Squad. SRC would go on to release all albums from Remy Ma and the group Terror Squad, itself. In the summer of 2004, SRC would become home to the hit single, “Lean Back,” by Fat Joe and Remy Ma. After these releases, SRC had established itself among the other heavyweight record labels in hip hop music. In 2005, the label granted Akon his own label Konvict Muzik. The deal brought more artists on to the label and a hit album from Akon.

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