Rocketown Records

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In the fall of 1995, Grammy-winning multi-platinum artist Michael W. Smith met with Don Donahue, then Smith’s A&R director at Reunion Records, to discuss a dream they shared: the creation of a new, independent Christian record label that wouldn’t play by modern music business rules. Their dream meant building a label where great songs were the focus rather than the musical fad of the day. They hoped to develop artists, not acts. To establish a label that felt like a family.

It was a dream that led to the launch of Rocketown Records, a label that’s sold nearly three million records in its short, ten-year history. In today’s competitive music market, it’s an impressive figure, especially for a small company that’s managed to remain independent for a decade.

“I’ve always wanted to invest in younger artists,” says Smith of his label. “I don’t want to invest in the stock market because I don’t know much about it, but I do know about the music business because I’ve been doing it for 25 years. I thought it was time to start something organic and independent and invest in some new artists, new thoughts, new songs.”

Donahue, the president of Rocketown, recalls, “We started talking philosophically about what it would be like to go back to the way it used to be: a couple of executives and a couple of artists in a house trying to do things differently, outside the corporate lines.

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