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These are troubled times.
You don’t have to be an economist, nor Thom Yorke or even Guy Hands to spot it. Open a newspaper, turn on the radio, read a blog: there it is in front of you in numbers and in quotes and in column inches. The music industry is in ‘crisis’, the music industry is in ‘freefall’, the music industry is in ‘turmoil’. Sales are down and piracy is up. These are troubled times.
Sift through the detritus, the revenue models, the Daily Mail freebies and all the rest. The recurrent theme is quantity. Quantity, quantity, quantity. This is a quantity driven industry and always has been.
But what if the emphasis were to shift? A different focus, free of the financial shackles of quantity. Replace ‘quantity’ with ‘quality’ and how does that change things? Surely the words ‘industry’ and ‘art’ are utterly incongruous?
Phantom Channel was conceived and born in January 2008 as an opportunity to explore just that topic, quality.
We have no wider reaching agenda beyond presenting music that we love by artists that inspire us. It’s a simple plan, there is no financial agenda binding us to volume orientated decisions, just a desire to be sonically stirred, challenged, excited and stimulated. And how!
Perhaps the most wonderful discovery that’s come about from the birth of Phantom Channel, is just how many breathtaking, exciting and creatively dextrous artists there are out there, operating under the music press radar in studios and bedrooms across the world. It’s thrilling to be able to present these artists under the Phantom Channel banner and we know you’ll be just as thrilled to hear them.
You don’t have to be an economist, nor Thom Yorke or even Guy Hands to spot it. Open a newspaper, turn on the radio, read a blog: there it is in front of you in numbers and in quotes and in column inches. The music industry is in ‘crisis’, the music industry is in ‘freefall’, the music industry is in ‘turmoil’. Sales are down and piracy is up. These are troubled times.
Sift through the detritus, the revenue models, the Daily Mail freebies and all the rest. The recurrent theme is quantity. Quantity, quantity, quantity. This is a quantity driven industry and always has been.
But what if the emphasis were to shift? A different focus, free of the financial shackles of quantity. Replace ‘quantity’ with ‘quality’ and how does that change things? Surely the words ‘industry’ and ‘art’ are utterly incongruous?
Phantom Channel was conceived and born in January 2008 as an opportunity to explore just that topic, quality.
We have no wider reaching agenda beyond presenting music that we love by artists that inspire us. It’s a simple plan, there is no financial agenda binding us to volume orientated decisions, just a desire to be sonically stirred, challenged, excited and stimulated. And how!
Perhaps the most wonderful discovery that’s come about from the birth of Phantom Channel, is just how many breathtaking, exciting and creatively dextrous artists there are out there, operating under the music press radar in studios and bedrooms across the world. It’s thrilling to be able to present these artists under the Phantom Channel banner and we know you’ll be just as thrilled to hear them.
Edited by micky67 on 14 May 2008, 10:03
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