Merrifield Records

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Merrifield Records mission of developing a community for artists to thrive both as individuals and in a collaborative environment may be altruistic, but label founder Mike Hindert (of the Bravery) and his team (which includes Brian Karscig of Louis XIV) provide the structure necessary to make it a reality. Since the label’s inception in 2009, it has grown from a house for Mike’s second band the Danvilles into a ‘post-record label’ organization that is not only home to one of the most innovative artist rosters around, but also composed on the business end of the very musicians who make up these bands. In just two short years, Hindert and team have developed an artist’s co-op that challenges the role a record label should play in an artist’s career. By bringing down the walls between artist and label, Merrifield Records has created the model for what could very well be the next step in the evolution of D.I.Y in the music world.

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