Cumbancha

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Cumbancha is a new record label founded by Jacob Edgar, an Ethnomusicologist and music producer who for the past eight years has been the head of music research and product development at famed independent record label Putumayo World Music. It has been Edgar’s job to travel the world in search of exceptional artists and songs for Putumayo’s critically acclaimed and commercially successful compilations of music from all over the globe. Over the years, Edgar kept coming across artists he felt deserved wider recognition and assistance in bringing their music to the world stage, and he decided to form Cumbancha to address that need.

“I believe exposure to music from different parts of the world can help open a doorway to other cultures,” insists Edgar. “Listening to music is an excellent way to make a connection with people who are very different from yourself, and it can create a common ground that overcomes some of the barriers that separate people of different walks of life.”

“My experience at Putumayo has taught me that world music is much more popular than is generally recognized. People from all generations and backgrounds are looking for music with roots in cultural traditions, even if that music isn’t as visible as it should be in the mainstream media.”

Edgar is a global explorer with an insatiable curiosity for the diverse ways in which people express themselves through music. His research trips in search of music for Putumayo’s compilations have taken him to Cuba, Brazil, Turkey, India and dozens of other countries, not to mention hundreds of the world’s greatest international music festivals, showcases and performance venues in search of exceptional musical talents.
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