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So you’re the owner of a respected netlabel focusing on a particular genre or class of electronic music. You start receiving demos of good music from artists, but the sounds don’t really fit the label’s style. What do you do? One option is to simply trash the music. A second and more sympathetic response would be to point the artist in the direction of another netlabel. But, if you have a vision, and if you are determined and passionate about what you do, you realize that this music needs an outlet, and you create a new netlabel. Such is a brief digest of the story behind Sebastian Redenz’s creation of netlabel Autoplate.

Autoplate is an offshoot of the third generation of the German-based netlabel Thinner which assumed its new shape in 2001 with Sebastian Redenz assuming the lead role. Redenz manages the label and it‘s his discerning ear that decides what will be released. He is supported in his efforts by an international team of individuals who take care of the logistics necessary for operating the label ranging from creating artwork (including some spectacular flash animation) to mastering the audio. Whereas Thinner has tended to stay within the sphere of house-variations, dub-influenced sounds, lounge, and urban-electronica, Autoplate has become a home for a wide variety of good electronic music that fall outside of these boundaries. It’s probably accurate to say that much of what we hear, especially with the early albums, would have never been released were it not for Autoplate‘s existence.

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  • dzpromis

    Pitty, that, autoplate was put to rest.

    October 2009
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