Aardvark Music announces precedent setting deal with voeveo


16 Sep 2007, 17:13

Aardvark Records
Aardvark Records

Aardvark Music has today announced a precedent setting deal with the independent online community marketplace for mobile content, voeveo.com.

Aardvark is the first independent UK label to begin uploading music on voeveo, which enables direct sales between content producers and buyers. Aardvark Records’ music and video catalogues will be available for wireless-to-mobile downloading and mastertone use on a worldwide basis. The deal marks Aardvark’s strategy to provide both popular and new music to global music lovers. As another step forward in the aim to build a strong market for music, this deal should be welcome news for music users and music creators alike.

The agreement will make Aardvark-represented songs and videos by global stars such as Yahel and Zetan Spore available to mobile phone users on all wireless platforms. On voeveo, content producers set market-related prices relative to buyer interest and demand. This community market concept opens up an important new channel for wireless delivery of music in the ever-expanding digital area. The voeveo platform will also enable Aardvark to develop a direct relationship with its customers which is a rare opportunity for a music company. This communication is possible through voeveo’s social networking components.

Commenting on the deal, Alex di Savoia, Aardvark’s Head of Communications, said: “It has been a pleasure for Aardvark to work with voeveo and bring a range of innovative services to music consumers across the globe. Aardvark is committed to bringing its catalogue of popular and new music to music lovers without the reliance on traditional distribution, which is often difficult to secure. This deal is a major step towards fulfilling that goal. ”

The chief executive officer for voeveo.com, Maurice Stilwell, said Aardvark has joined a growing number of content providers hosted on its site offering competitive prices in all major currencies. He said: “Aardvark artists and producers can transact and communicate directly with buyers shopping for music, or other multi-media content, regardless of their location, phone type, or service contract constraints.”

He said voeveo provides mobile content buyers with freedom to choose what they want at the best price, with no obstacles in their way. “Buyers undoubtedly want choice and accessibility, whether they purchase music, videos, games, graphics, or any other type of content.”

For Aardvark Music, the deal with voeveo.com is the latest in a series of groundbreaking digital entertainment ventures, including high profile online partnerships. Last year, Aardvark was one of the first music companies to embrace the power of user-generated content by signing video distribution and revenue partnerships with ROO TV as well as distributing its videos through YouTube and then Google Video. Subsequent ventures include Facebook, Dailymotion and Last FM.

For further information, please contact:

Alex di Savoia, Head of Communications, Aardvark Music Ltd
e-mail: alex@aardvarkrecords.co.uk


Maurice Stilwell, Chief Executive Officer, voeveo.com
e-mail: maurice@voeveo.co

About Aardvark Records
Aardvark Music Ltd is a privately owned UK Limited Company. Its core business includes music publishing and music recording. With its broad roster of new stars and legendary artists, Aardvark Music is home to Aardvark Records and the recently launched dance music subsidiary Aardvark Dance. Its notable acts include EricM, Everett Young, Little Spitfire, Yahel and Zetan Spore.

For more information about Aardvark Music Ltd, visit our corporate website at www.aardvarkrecords.co.uk

About voeveo.com
voeveo.com is the first open market website designed for producers and buyers of multi-media mobile content. It is a global meeting and trading place for buyers and sellers of downloadable content, such as video, music, sounds, images and games.

As an open marketplace, voeveo.com enables buyers and sellers to engage as an on-line community and to do business on their own terms. There are no access barriers, no hidden costs, no delivery obstacles and total freedom of choice. Purchased content is downloaded directly to mobile phones, using a unique data device-matching method.

voeveo.com represents an informed marketplace of willing purchasers and sellers, freed from the artificial trading constraints and technology barriers imposed by content carriers and other aggregators and resellers worldwide.

For more information, or to join free as a producer or buyer, visit: voeveo


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