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It was originally formed as Axis Records, but this was quickly changed to 4AD when it became apparent that the name Axis was already being used by another music company.
In 1980 Kent left the company to start another label (also funded by Beggars Banquet): Situation Two Records. Shortly afterwards, Watts-Russell invited the graphic designer Vaughan Oliver to create sleeve art for the label and as a result 4AD quickly acquired a visually distinctive identity which complemented the artful and atmospheric music that it was releasing at that time. Its artists like the Cocteau Twins and Dead Can Dance developed substantial cult followings in the mid-1980s, but 4AD continued to evolve, and, after signing Throwing Muses and Pixies, the label increasingly concentrated on underground American rock music. At the same time, 4AD somehow had a freak UK Number One hit in the early days of house music with the collaged and influential “Pump Up The Volume” by M/A/R/R/S.
In the 1990s, 4AD established an office in Los Angeles and enjoyed success with bands such as The Breeders, Red House Painters, Unrest, and His Name Is Alive. In 1999, Watts-Russell sold his share in 4AD back to the Beggars Group (as it had by then become), but the label continued to release music and add new artists to its roster.
Rock a Scalegna
Rocca Scalegna, Rocca Scalegna, Italy
16 going 1 shout
Glanusk Park, Crickhowell, United Kingdom
129 going 12 shouts
Albert Hall, Manchester, United Kingdom
30 going 3 shouts
- TravellingLai connected 4AD to the group PJ哈维吧. Friday afternoon
- zhangdunsuper connected 4AD to the group Billboard后花园吧. 14 days ago
- sonnenglut connected 4AD to the group Hexuus. last month
- tarinnlaffan unlinked 4AD from A deleted journal. April 2014
- tarinnlaffan linked 4AD to a deleted group. April 2014
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