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Ago 28

2011 MTV Video Music Awards

Con Young the Giant, Bruno Mars e altri 14 artisti . Sede: Microsoft Theater


Domenica 28 Agosto 2011


Microsoft Theater
777 Chick Hearn Court, Los Angeles, 90015, United States

Tel: (213) 763-6030


Visualizza mappa


Video Music Awards score biggest audience ever for MTV with more than 12 million viewers

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Between Beyonce’s baby bump and Lady Gaga dressed in drag, the Video Music Awards brought MTV its biggest audience in MTV's history

Lady Gaga appeared in drag, and the late British singer Amy Winehouse was remembered in a moving tribute.

MTV, owned by Viacom, said that a record-breaking 12.4 million people viewed Sunday's live performance and awards Broadcast from Los Angeles.

MTV said that 8.5 million of those watching Sunday's show were 12-34 year-olds, making it the most watched telecast of all time in that age group.

Last year's MTV Video Music Awards, where Lady Gaga appeared in a dress made of raw meat -- drew 11.4 million viewers -- the biggest audience since 2002.

Katy Perry and Adele were the biggest winners, taking home three awards each, but it was Beyonce who was the story of the night.

Beyonce stole everyone's thunder by revealing she was pregnant, said Billboard. Entertainment Weekly said the singer's baby bump was the "one defining moment" of the evening.

Other reviewers and online fans highlighted the salute by Bruno Mars, Tony Bennett and Russell Brand to Winehouse, 27, who died of still to be determined causes in London in July, and a simple, effects-free performance by Britain's Adele.

Chris Brown's "career rehab" performance was also a strong moment~The Los Angeles Times.


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