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Leader: chuhamasaki
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Created on: 19 Feb 2009
Sanrio Co., Ltd. (株式会社サンリオ, Kabushiki-kaisha Sanrio) is a Japanese company that designs and licenses branded characters. Their products include stationery, school supplies, gifts and accessories.

Sanrio was started by Shintaro Tsuji as the "Yamanashi Silk Company" in 1960, using 1 million yen in capital. The company produced a line of character merchandise around gift-giving occasions. It wasn't until 1973 that the company was officially established under the name "Sanrio." The word Sanrio comes from "san" (meaning three in Japanese) and "río" (meaning river in Spanish). He named the company Sanrio to unify the three rivers of the world.

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