Because you are weak, and you can't tell the difference between appearance and reality, you started using it for your own ends. To make yourself seem cool, either blockheaded kvlt or obliviously "open-minded."
You thought things like Dethklok and brainless faux prog bands were really cool, in that ironic kind of hip way you like.
Everything you have done has not been about the music. It has not been about art or culture. It has been about you and your failing egos.
You want to make it a joke so you feel better about being the hopelessly normal and boring people you are. You want to hide how ordinary you are. We are not fooled.
We are taking this genre back. You, scenesters and hipsters and other people who do not understand the message behind this music and the spirit of its culture, are blight on a good thing. We are not interested in you or your failings.
Here is our official communication to you: