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Facebook 'like' adverts tested with VirtualBagel experiment

 
    • [Deleted user] said...
    • User
    • 13 Jul 2012, 03:13

    Facebook 'like' adverts tested with VirtualBagel experiment

    BBC


    The BBC tested the effectiveness of Facebook advertising by starting a page for an imaginary business called VirtualBagel and placing adverts designed to get people to "like" it.

    The BBC targeted the ads widely at users across the US, UK and a number of Middle Eastern and Asian countries.

    Within 24 hours, VirtualBagel had acquired over 1,600 likes, despite the fact that the page offered no products and no interesting content.

    Some of those liking the page did not appear to be who they said they were.

    One user, who called himself Ahmed Ronaldo, listed Real Madrid as his employer, and featured the footballer Cristiano Ronaldo as his profile picture.

    Mr Ronaldo also likes more than 3,000 other pages....
    Read More: http://www.bbc.co.uk/news/technology-18822971


    Related: Facebook 'likes' and adverts' value doubted



    Source: BBC, Facebook
    Some Facebook profiles contain details that are obviously untrue

    • Tisiepo said...
    • User
    • 13 Jul 2012, 04:33
    lol it's a fuck up world we all know that, but nobody wants to admit it. half of the profiles are fake, and about big half of others are using it as business purpose

    large majority using it to keep in touch with others, but SADLY it really comprises the vast majority like this guy....... nothing to be taken serious about...they have their own issue in them and personality that's almost with cartoon-like characters.. sadly they're all amongst us

    bet they like and add everyone too ........

    • sgath92 said...
    • User
    • 14 Jul 2012, 16:02
    Tisiepo said:

    large majority using it to keep in touch with others, but SADLY it really comprises the vast majority like this guy....... nothing to be taken serious about...they have their own issue in them and personality that's almost with cartoon-like characters.. sadly they're all amongst us

    bet they like and add everyone too ........


    Unless they're bots, they must be on there for some reason. Whether its to "like" pages they've made under other accounts, or to help their "real" account play facebook games.

    Maybe this is one person's only account, and they fill it in with fake information so they don't have to worry about privacy issues.

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