Oh, and just now, by reading the wikipedia entry on the label, I found out that it practically exploded and the artists are plastered against the walls, almost every single one of them on a new, different label. What a bummer.
I am amazed by this label, simply blown away. I've been listening, without noticing it, to a lot of bands that put out their material through them: Maserati, The Mercury Program, more recently Kings of Convenience and just today, Japancakes. And they are all fucking amazing. Will sure check the rest of them out.
Regarding the name, I find it funny. I take it as a play on the names of genres like "Hardcore", "Emo-core" and such stuff. "Kindercore" feels kind of innocent.